→ Get Your Free Life Settlement Estimate
Life Settlements: The Untapped Income Stream Every Insurance Professional Needs to Know
By Saul L. Appel, CLU®, ChFC® | Published January 25, 2021
If you've been in financial services for any length of time, you know the playbook hasn't changed much. Life settlements are the exception — a genuine opportunity to help your clients while building a significant new revenue stream for your practice.
The Same Old Playbook
I've spent over 50 years in this industry. What I've seen is that most of us are selling the same products and services over and over again. We may package them differently, but the bottom line is the same: stocks, bonds, annuities, mutual funds, money under management, real estate, limited partnerships, gold, silver, life insurance, long-term care. You get the picture.
We run the same seminars with slightly different names. Nobody shows up unless there's a free meal at an expensive restaurant. We do mailers with deceptive messages — in most cases — just to get someone's attention. We buy leads. How's that working out for you?
What If You Could Give Clients Money Instead of Asking for It?
Here's where life settlements change the game entirely. Instead of trying to sell your prospects another product, what if you could hand them cash?
A life settlement is the sale of an unwanted or unaffordable life insurance policy to a licensed institutional buyer for a lump sum — typically four times or more than the cash surrender value the insurance company would offer. Your clients get real money they can use for retirement income, medical expenses, or whatever matters most to them.
Think about what that does for your practice. Your clients return your calls immediately. They actually thank you when you help them get cash for a life insurance policy they no longer need. And then you can help them reinvest that cash into products that meet their current needs.
Who Qualifies for a Life Settlement?
The qualification criteria are straightforward:
- Policyholders age 70 or older — or younger with significant health issues
- Policy face amount of $100,000 or more
- Policy types: whole life, universal life, variable life, or convertible term
- Term policies may qualify if they are still within the conversion window
Even if you're unsure whether a client's policy qualifies, it costs nothing to find out what their policy is worth. As an independent life settlement broker, Appel Financial represents most major institutional buyers — we shop each case to multiple buyers to secure the highest possible offer.
A Seminar Topic People Actually Want to Attend
Forget the stale dinner seminar about market volatility. Life settlements are a topic your audience hasn't heard before — and one that directly puts money in their pockets. We can help you put together a life settlement seminar that educates your clients, generates referrals, and positions you as the advisor who goes beyond the usual playbook.
Build a New Revenue Stream Today
If you're an insurance professional, financial advisor, or agency looking for a way to differentiate your practice and genuinely help your senior clients, life settlements are the answer. Visit PolicyCash.com to learn more about how we'll put the entire program together for you — from client education to case submission to closing.
Ready to find out what your life insurance policy is worth? Get your free, no-obligation estimate in 60 seconds.
👉 Get My Free Policy Evaluation
Saul L. Appel, CLU®, ChFC® is the President of Appel Financial, Inc. — an independent life settlement broker representing most major buyers of senior life insurance policies. With over 50 years in the industry, Saul works with individuals, families, brokers, and agencies nationwide. 📞 617-610-1898 | appelfinancial@gmail.com | www.appellifesettlements.com