Privacy Policy

Last Updated: January 2026

Introduction

Appel Financial Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website policy-cash.com (the "Site").

Information We Collect

We may collect information about you in a variety of ways, including:

Personal Data

When you submit our contact form, we collect personally identifiable information, such as your:

• Full name
• Phone number
• Email address
• Information about your life insurance policy (type, approximate value, age range)

Usage Data

We may also collect information about how you access and use the Site, including:

• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Campaign tracking parameters (UTM codes)

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide information about life settlements
• Contact you regarding your potential life settlement
• Improve our website and services
• Analyze website usage and marketing campaign effectiveness
• Comply with legal obligations

Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With third-party service providers who assist us in operating our website and conducting our business (e.g., form processing services)
• Life Settlement Process: With institutional buyers and underwriters as part of evaluating potential life settlement offers, only with your explicit consent
• Legal Requirements: If required by law or in response to valid legal processes

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your experience. These may include:

• Analytics cookies (Google Analytics/Google Tag Manager) to understand how visitors use our Site
• Session storage for tracking marketing campaign sources

You can control cookies through your browser settings. However, disabling cookies may affect certain features of the Site.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise these rights, please contact us using the information provided below.

Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at: